A.G.I.R, a virtual reality agency based in Caen, Normandy: immersive experiences for culture, heritage, tourism and training
We remember best
what we feel
A.G.I.R designs and produces immersive experiences that bring your ideas to life and showcase your venues. We don’t just convey information: we bring it to life, so you can feel it.
Where storytelling meets space and technology, an experience can transform the way we perceive heritage, a region or a cause. Virtual reality is part of our toolkit - never an end in itself: what matters is the experience it enables.
From our virtual reality studio in Caen, Normandy, we create bespoke or turnkey experiences tailored to your audiences and your spaces.
Twenty years of turning imagination into lived experiences.
Experience catalogue
Two ways to access the catalogue: on a pay-as-you-go basis or via a subscription. And, if you wish, a third option: become a studio partner - fund our creations, have a say in what we produce, and see your contribution credited to your access. The more you commit, the less you pay - and the more say you have in what we create.
Pay-as-you-go
You pay only per player, with no long-term commitment
Below the VR market rate (€5 to €6)
- Access to the full catalogue
- No commitment, no fixed costs
- Marketing pack included
- Ideal for getting started or trying it out
Subscription
Unlimited sessions, fixed and controlled cost
No subscription fee · 1-week free trial
- Unlimited sessions, no subscription fee
- Full catalogue included
- Updates and new features included
- Installation and remote support available as an option
Fund the creative process,
have a say in what we create
An annual contribution that funds our two creations for the year. It is not an expense: it is credited in full to your membership - and enhanced. In return, you become part of the studio’s creative process.
- Each year, you’ll vote on a selection of themes proposed by the studio to choose our next two projects
- Access to creative briefs and key editorial directions
- Exclusive sneak previews
- Partner status, credited towards experiences
| You take part | You’ll receive access to | Votes |
|---|---|---|
| 5 000 € | 5 500 € +10% | 1 |
| 10 000 € | 11 500 € +15 per cent | 2 |
| 15 000 € | 18 000 € +20 per cent | 3 |
An annual contribution. This funds the two creations of the year and opens the voting process. Each year, the studio submits a list of eligible themes to its partners; the creations selected are those that receive the most votes.
Your access remains yours. It depends on your subscription package, never on the partnership: if you do not renew, you retain the catalogue and simply pay your usual rate again.
Any unused credit can be carried over once to the following year. And your name will be credited for life on the experiences you have co-funded.
Amounts exclude VAT, for a single venue. The credit is deducted from your licence fee or subscription throughout the year.
A model where everyone wins
From around thirty players per headset per month, the Studio Partner subscription becomes the most cost-effective option. Beyond that, all the success is yours: your costs remain fixed, and every additional visitor boosts your profit margin.
A virtuous circle: one person’s success fuels that of others.
We produce two new experiences every year, timed to coincide with peak visitor periods: one just before the festive season, and another before the spring half-term holidays. This regular cycle ensures you always have something new to offer your visitors, season after season.
An experience that nobody knows
about won’t fill a venue.
Simply creating something isn’t enough. An experience only comes into its own once it has been seen, understood and anticipated. We provide you with ready-to-use kits - posters, social media visuals, teasers and branding guidelines - and we help you to announce, launch and then sustain the experience over the long term.
And above all: our model is tied to your visitor numbers. Every visitor you welcome matters to you as much as it does to us. We therefore have no interest in leaving you to manage the promotion on your own - quite the opposite.
We create
a bespoke solution for your project
Going beyond a ready-made catalogue, A.G.I.R designs and produces unique experiences, devised in collaboration with you, tailored to your venue, your content and your audiences. We start with your objectives and work in close consultation with your teams: workshops, back-and-forth discussions, and approvals at every stage. You remain in control of the content - we handle all the technical and creative complexities, right through to installation. Whatever your field:
Culture & Heritage
Museums, historic sites, interpretation centres, memorial sites - bringing heritage to life through immersion.
Tourism & Leisure
VR spaces, theme parks, tourist information centres - enriching the visitor experience and attracting new audiences.
Training & Healthcare
Training centres, medical campuses, healthcare facilities - simulating, training and raising awareness through experience.
People & Society
Medical and social care facilities, home care services, charities - accessible experiences for vulnerable groups.
Our bespoke projects
Experiences designed for organisations that trust A.G.I.R. to tell their stories, convey their messages and bring their content to life.
Jurassic Mission
Paléospace · Villers-sur-MerA journey 160 million years back in time, exploring Normandy’s geological heritage. Designed in close collaboration with the museum’s palaeontologists to ensure every detail is accurate.
Culture · Tourism · Family Find out moreThe 8th Alert & Mission Boston
D-Day Wings Museum · Bretteville-sur-OdonTwo experiences set on 6 June 1944 - from a German observation post to the cockpit of a Dakota C-47.
History · HeritageAutonomy Island
Présence Verte GroupPrevention and maintenance of independence for older people and carers. A sensitive and accessible metaphor.
Human · Wellbeing · SocialNot Bad at All!
Paramedical Campus · CaenImmersive clinical simulation for the training of healthcare students - pain management in children.
Training · Health · InnovationCaen, Amour Millénaire
Caen · MillenniumAn immersive journey through Caen’s history to mark its Millennium: the Abbaye-aux-Hommes, the Abbaye-aux-Dames and the Castle.
Culture · Heritage · CityWhat they say
A.G.I.R. perfectly met our museum requirements for our two experiences on 6 June 1944: historical accuracy, technical precision and educational quality. The 8th Alert and Mission Boston offer exceptional realism, the standalone VR zone works flawlessly, and the experience in the real C-47 cockpit is a highlight unanimously praised by visitors.
A.G.I.R. was selected following a tender process for the Paléospace’s family VR experience: recognised expertise in culture and heritage, a well-rounded team, narrative creativity and technical know-how. The bespoke project was swiftly taken on and managed in close consultation with our scientific team.
The A.G.I.R team is professional, attentive and responsive when it comes to our VR projects for vulnerable audiences. The ‘Zen’ experience is a success: accessible, calming, reliable, suitable for older people and carers, with tangible benefits. I recommend A.G.I.R: competent, creative and people-centred.
A.G.I.R demonstrates genuine expertise in bespoke solutions. Together, we are developing a customised VR module for pain management in children with ASD: an innovative and impactful solution for training healthcare students. Highly responsive, A.G.I.R transforms complex situations into accessible experiences.
The A.G.I.R Team
Michel Barbier
CEO & Founder
An entrepreneur with over 25 years’ experience in digital technology and innovation. He designs VR projects that combine social impact, artistic creation and technological innovation.
Sam Mahlone
Artistic Director
Over 20 years’ experience with Europacorp, Ubisoft and Novaquark. A contributor to the film *Jack and the Cuckoo-Clock Heart* - he oversees the graphic design of our VR worlds.
Lucien Beaujouan
VFX & Technical Artist
A VR expert combining artistic and technical skills. Projects for Balmain and Ruinart - ensuring the robustness and fluidity of every project, from design to delivery.
Capucine Chesnel
Communications & DTP
Responsible for communication materials relating to our experiences - graphic design, branding, merchandise and event materials to extend the experience beyond the headset.
What if your content became an
experience to be enjoyed?
Whether bespoke or turnkey, our creations are tailored to your audiences and your spaces. Let’s step into history together.
Download our brochure